Dipartimento di Meccanica, Matematica e Management
UP
Gruppi e commissioni
Commissione Didattica
Cooordinatori di Corsi di Studio
Profilo
Biografia
Umberto Panniello received the PhD degree in business engineering from the Politecnico di Bari, Italy. He has been a Visiting Scholar at the Wharton Business School of University of Pennsylvania, Philadelphia, USA. He is an Assistant Professor in “Business Intelligence and e-business Models” at the Politecnico di Bari, where he teaches e-business models, business intelligence and marketing at the School of Engineering. His current main research interests are on customer modelling, consumer behavior, customer re-identification, context-aware and profit-based recommender systems, Social TV, sharing economy, crowdfunding. He has also done research on knowledge discovery in databases to support decision-making process. He has published papers on journals such as Information System Research, Expert Systems with Applications, Electronic Commerce Research, User Modeling and User-Adapted Interaction - The Journal of Personalization Research among the others.
Settore scientifico disciplinare
IEGE-01/A
Curriculum
Umberto Panniello is Assistant Professor in Business Models and Business Intelligence. Dr. Umberto Panniello holds a PhD in Management (2011) and a Laurea in Management Engineering (2007) from Politecnico di Bari. During the 2009-2010 academic year, he was a visiting researcher at the Wharton Business School of the University of Pennsylvania (Pennsylvania, USA) and he spent a period of study at the Stern Business School of New York University (New York, USA).
Dr. Umberto Panniello is the author of many international publications on the topic of data mining, personalization and marketing. Specifically, his research lies at the intersection between marketing and information science. His studies on this issue have been published in leading journals such as Information System Research, Expert Systems with Applications, Electronic Commerce Research, International Journal of Bank Marketing, User Modelling and User-Adapted Interaction, Technology Analysis & Strategic Management, Electronic Commerce Research and Applications, Journal of Universal Computer Science, Review of Managerial Science, Information Systems Management, Creativity and Innovation Management, International Journal of Electronic Commerce Studies, Webology and Journal of Intelligent Learning Systems and Applications.
Dr. Panniello has also valuable experience in leading undergraduate, MBA, and PhD courses in Business Models and Business Intelligence, both in English and Italian language. In addition, he has taught research seminars in several companies.
He has participated, as research member, coordinator and consultant to a number of international and national research projects with several companies, such as Unilever, Telecom, Panini S.p.A., Banca Popolare di Bari, Megamark and Conquist.
He belongs to the editorial team of “international Journal of Information Science” and he is in the Program Committee or reviewer of several international conferences and journals, such as MIS Quarterly, IEEE Transactions on Knowledge and Data Engineering, IEEE Systems Journal, Universal Access in the Information Society, Expert Systems with Applications, Electronic Commerce Research, Information Sciences, International Journal of Bank Marketing, Pervasive and Mobile Computing, Journal of Knowledge Management, Technovation, NETs International Conference on Internet Studies, EC-Web International Conference on Electronic Commerce and Web Technologies, ICIS The International Conference on Information Systems, IFKAD the International Forum on Knowledge Asset Dynamics, ICAS The International Conference on Autonomic and Autonomous Systems, ACM RecSys Conference, ACM RecSys Workshops.
Finally, he won the Best Paper Award at the 12th International Conference on e-Commerce and Digital Marketing, he recently won a national grant for research and a national grant for building a start-up, he has been invited as reviewer for the national Chilean research grant program “FONDECYT 2014 INITIATION INTO RESEARCH, initiative of the Chilean National Science and Technology Commission (CONICYT – Chile)”, he is in the committee and manager of the contamination lab “DigiLab” at the Politecnico di Bari.
Didattica
Ricevimento
Lunedì 09:00-13:30 (Ufficio del docente) - Da fissare tramite invio mail al docente
Insegnamenti
MODELLI DI E-BUSINESS E BUSINESS INTELLIGENCE[2384]
INGEGNERIA GESTIONALE (D.M. 270/04)Corso di Laurea Magistrale
IMPRENDITORIALITA' E INNOVAZIONE( ENTREPRENEURSHIP AND INNOVATION)Altre attività · Coorte: 2024
INGEGNERIA DELLA MOBILITA' SOSTENIBILECorso di Laurea Magistrale
INGEGNERIA DELLA MOBILITA' SOSTENIBILEAnno: 1 · Coorte: 2025
DIGITAL BUSINESS[3500]
INGEGNERIA INFORMATICA (D.M. 270/04)Corso di Laurea Magistrale
comuneAltre attività · Coorte: 2024
ARTIFICIAL INTELLIGENCE AND DATA SCIENCEAnno: 1 · Coorte: 2025
CYBERPHYSICAL SYSTEMSAnno: 1 · Coorte: 2025
CYBERSECURITY AND CLOUDAnno: 1 · Coorte: 2025
ELECTRONICS ENGINEERINGCorso di Laurea Magistrale
Electronics engineeringAnno: 1 · Coorte: 2025
ECONOMICS AND BUSINESS ORGANIZATION[3719]
MANAGEMENT ENGINEERING FOR INNOVATIONCorso di Laurea
Percoro comuneAnno: 1 · Coorte: 2025
Percorso PUTAnno: 1 · Coorte: 2025
Percorso TWSHAnno: 1 · Coorte: 2025
ECONOMIA ED ORGANIZZAZIONE AZIENDALE[4000ECORBA]
INGEGNERIA GESTIONALECorso di Laurea
CURRICULUM INDUSTRIALEAnno: 1 · Coorte: 2025
CURRICULUM INFORMAZIONEAnno: 1 · Coorte: 2025
CURRICULUM INFRASTRUTTUREAnno: 1 · Coorte: 2025
PERCORSO COMUNEAnno: 1 · Coorte: 2025
INGEGNERIA MECCANICACorso di Laurea
COMUNEAnno: 1 · Coorte: 2025
INGEGNERIA ELETTRONICA E DELLE TECNOLOGIE INTERNETCorso di Laurea
comuneAltre attività · Coorte: 2025
INGEGNERIA INFORMATICA E DELL'AUTOMAZIONECorso di Laurea
AUTOMAZIONEAnno: 1 · Coorte: 2025
SISTEMI E APPLICAZIONI INFORMATICHEAnno: 1 · Coorte: 2025
INGEGNERIA EDILECorso di Laurea
EDILEAnno: 1 · Coorte: 2025
INGEGNERIA CIVILE E AMBIENTALECorso di Laurea
AMBIENTALEAnno: 1 · Coorte: 2025
CIVILEAnno: 1 · Coorte: 2025
INGEGNERIA DEI SISTEMI MEDICALICorso di Laurea
SITEMI MEDICALIAnno: 1 · Coorte: 2025
INGEGNERIA DELL'ENERGIA ELETTRICACorso di Laurea
ENERGIA ELETTRICAAnno: 1 · Coorte: 2025
Pubblicazioni
78Pubblicazioni
2950Citazioni
2008 - 2026Produzione
Produzione per anno
Tipologie prevalenti
78 pubblicazioni
Tutte le pubblicazioni
Pagina 1 di 8
in corso di stampaThe exploitation of data to support decision-making in healthcare: a systematic literature review and future research directionsArticolo in rivista | Nunzia Carbonara; Umberto Panniello; Roberta Pellegrino | MANAGEMENT REVIEW QUARTERLY
in corso di stampaA microfoundation perspective on business model innovation: the cases of Roblox and Meta in metaverseArticolo in rivista | Ilaria Mancuso; Antonio Messeni Petruzzelli; Umberto Panniello | IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT
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2026Archetypal business models for MaaS: An empirical typology of operational MaaS firmsArticolo in rivista | DAVIDE DE VITA; Nunzia Carbonara; Antonio Messeni Petruzzelli; Michele Ottomanelli; Umberto Panniello | RESEARCH IN TRANSPORTATION BUSINESS & MANAGEMENT
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2025Reaching for the stars: analyzing market entry in the space economyArticolo in rivista | Davide Vittori; Umberto Panniello; Antonio Messeni Petruzzelli; Francesco Cupertino | INDUSTRY AND INNOVATION
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2025The Influence of the Perceived Hedonic vs. Utilitarian Product Type on Consumers’ Brand Engagement on Social TVArticolo in rivista | Michele Gorgoglione; Umberto Panniello | JOURNAL OF BUSINESS RESEARCH
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2024Consumers’ Behavior Toward Healthy Foods: A Critical ReviewArticolo in rivista | Umberto Panniello; Michele Gorgoglione | FOOD REVIEWS INTERNATIONAL
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2024A cross-sector exploration of the barriers to customer satisfaction in the sharing economyArticolo in rivista | Umberto Panniello; Angelo Natalicchio; Lorenzo Ardito; Antonio Messeni Petruzzelli | JOURNAL OF BUSINESS RESEARCH
2024Value creation in data-centric B2B platforms: A model based on multiple case studiesArticolo in rivista | Ilaria Mancuso; Antonio Messeni Petruzzelli; Umberto Panniello | INDUSTRIAL MARKETING MANAGEMENT
2024Embracing new disruptions: Business model innovation in the transition to Mobility as a Service (MaaS)Articolo in rivista | Nunzia Carbonara; Antonio Messeni Petruzzelli; Umberto Panniello; DAVIDE DE VITA | JOURNAL OF CLEANER PRODUCTION
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